In early 2017 we went to market to source a Driver Safety Training Partner that could mitigate the significant risk we face as a Pharmaceutical Organisation with a large team of field-based, Commercial Travellers across all States of Australia.

When appointing the team at Ian Luff Motivation, we came to the conclusion that the organisation’s rich history of on-road driving experience coupled with their extensive experience providing Safe Driving Programs across Australian Organisations matched our needs and would truly assist us in delivering against the program goals.

We commenced working with Business Development Director, Stewart Nicholls and have, to-date, rolled out our Driver Safety Program to all employees across Australia. The program was launched at a National Conference with a keynote address from Jarrad Ingram, a high-speed collision survivor with a powerful motivational message arising from the story of his rehabilitation from the brain injury he incurred in the accident. This powerful program introduction was followed by a national roadshow where the driver safety training content was delivered in the form of a 1⁄2 day, in-classroom learning session. This was followed by a customised in-field assessment of individual driving and road safety skills.

What has been most impressive about Stewart and the team at Ian Luff Motivation is there unwavering commitment to our journey. We did not want to create a program that was inflexible and unresponsive to feedback from our employees. We wanted a non-static, malleable and meaningful program that enabled us to accurately assess the skills and capabilities of our people while layering in new skills, habits and knowledge to increase their safety whilst driving. If it weren’t for the significant skills of Ian Luff and his team in addition to their ability to translate their years of driving experience in a meaningful and impactful way, I do not believe we would have achieved our goals so convincingly.

We continue to grow and evolve our program in partnership with Ian Luff, recently adding a Manager’s Train the Trainer session that provided Management team with hands-on capability in conducting in-field driving and safety assessments of their employees. Further, we are adding another one-on-one, safe driving coaching session for those drivers who face more difficult driving conditions or at greater risk due to their location.

The positive feedback we are already receiving about our Driver Safety Program is impressive! It is clear that, if we did not forge this partnership with Ian Luff, we may be telling a very different and tragic story about our employee’s on-road safety history.

We would highly recommend Ian Luff and his team to all prospective employers that truly care about the ongoing safety of their field-based employees.


Brooke Loane
Human Resources Director Australia & New Zealand Pty Ltd

Hills Electrical

We would like to thank you and your team for organising and running a great team-building exercise for our staff on Friday 21st June 2019. Our team enjoyed the planned activities which we thought promoted teamwork and lateral thinking. The other aspect of the day which we also found beneficial was the consistent focus on safety and your storytelling around values and behaviours that we all should abide by.
We will be highly recommending your organisation to contacts within our network.


Hasbro ANZ “Drive to Survive” Team Building Day

Thanks Ian, Stew and Vicky for a terrific team building day for Team Hasbro ANZ!

As a business, we wanted to give something back to our team that would cross over into their everyday lives, not just be the usual corporate ra-ra. The Drive To Survive programme was perfect in helping us reevaluate our own individual driving habits, building new driving skills, and laying a platform for applying our learnings to our future business objectives. 

Ian has a powerfully direct manner, and wove our company Values into his language deftly. Your entire team are enthusiastic and positive, clearly enjoying what they do and teaching others to think about their driving. 

I was surprised to hear that our group of 90 was the biggest you’d worked with – I would never have known. We were challenged and engaged with individual and team goals throughout the day, in an ultra competitive environment that everyone thrived in. The feedback from our team has been unanimously positive, and as you know, we had a very diverse group to please!


And then on Day 2 of our conference, your proposal for us to include Jarrad Ingram’s amazing personal story was inspired. Jarrad delivered a brilliant 40 minute speech, outlining his journey from clinging to life after his car accident, to pushing himself to move, walk, talk, run and lead a life more normal than it should have been. His message of “Work hard, make right choices” fitted perfectly into our own business messaging. I would strongly endorse his unbelievable story to any business looking to inspire a team to reach for the seemingly impossible – Jarrad shows that the impossible is possible. 

More about Jarrad – Jarrad Ingram Motivational Speaker


Thanks for delivering on all our team and conference event objectives. What a brilliant event!


Chris Gray

Managing Director

Hasbro Pacific

Steve Hogan Parramatta Motor Group

I recently undertook The Hyundai supported, Drive to Survive driver training day. I’ve been in the motor industry for 23 years at the prestige end. I’ve attended many courses with many organisations. The team at Drive to Survive were enthusiastic and made the whole day/experience highly enjoyable and interesting. I would definitely recommend parents take their children to this program as still with all my experience learnt so much. 

I will be talking to all my clients and recommend Drive to Survive as a must for all drivers. PMG Logo  


Steve Hogan

Fleet Sales Executive Parramatta Motor Group

Exide Technologies

Every Exide Technologies employee who attended the Active Driver Safety Program throughout Australia now has a far greater understanding of their obligations and responsibilities as a road user.

This is exactly why we engaged your professional services. We needed a company that had vast knowledge of dealing with all levels of driver skill and experience, and bringing out the best in them all. I believe you achieved this goal with flying colours.

Exide Technologies

Chris Boyadjian

Great work by the team at Drive to Survive. We had a great day learning about car control and had fun doing so. Certainly more aware of my surroundings after completing the course. I’d highly recommend this to all P Plate drivers and anyone looking to improve their car control skills. They teach things that SHOULD be in the RMS licence test but aren’t. Forget hill starts, parallel parking and 3 point turns, you need to learn everything they teach in this course. The RMS test is so outdated. If you really want to learn how to drive safely, maneuver your car to reduce severity of, or avoid accidents altogether, please do this course. The RMS test seems so irrelevant and pointless once you learn the things they teach in this course.
Five star staff, five star course. Skills you need for life. Great work to Ian Luff and the Drive to Survive team.

Chris Boyadjian

Tonic Films

Utilising the team at Ian Luff Motivation Australia on a regular basis, I always find they provide a safe and professional service. Tonic films specialise in automotive filming, we require precision drivers, risk assessment and safety services. When working with Ian Luff Motivation Australia we have never come close to any incidents and have always achieved our goals.

Rod Turnbull
Managing Director
Tonic Films

Prysmian Cables

A new market strategy was launched at our conference themed ‘Shifting into Top Gear’. We sought a professional keynote speaker at our conference who could assist us in engaging and motivating our team to adopt this new strategy and take our company to the next and highest level of business performance – or TOP GEAR!!

Ian Luff was selected from a short list based on his experience, his ability to link our motivation for change with real life issues, his enthusiasm, passion and sense of humour. Ian Luff not only engages an audience and holds their attention with zest; he takes them on a life changing journey. Ian Luff’s presentation is extremely motivating, highly entertaining and appealed to all of our conference delegates, local and international.

I would have no hesitation in recommending him to anyone wanting to enhance their conference program with an inspirational keynote speaker.

Prysmian Cables

Robert Bryden

Having acted over 30 years in motor accident cases, I learnt first hand the need for better driver education to reduce road accidents and save lives. I was luckily introduced to the Ian Luff driver training courses .

This actually saved my life when a P plate driver changed lanes without looking on an expressway – due to the driver training I had received, I instinctively knew what to do and how to avoid a crash .

Your courses should be compulsory for all drivers – I am certain more accidents and injuries would be substantially reduced.

Robert Bryden
Robert Bryden Lawyers

Tyres & More

I first met Ian, Stewart and the team from Ian Luff Motivation Australia in 2010. At the time we were looking to engage a dynamic company that would assist in running programs that would motivate and incentivise our dealer network.

In November 2010 on very short notice their team put together for us a fantastic National Conference at the Olympic Stadium Homebush.

WOW! What an event! The synergies were perfect to have 83 tyre dealer couples at such a spectacular location in the center of the final V8 supercar round for the year.

With 30 plus supplier stands, numerous motivational speakers, workshops and a sensational Gala dinner followed by a Guns & Roses concert the dealers were pumped!

Feedback from the event was very positive and many fun and motivational moments were remembered for some time after.

The momentum remained through the course of our relationship with Drive to Survive who championed our brand nationally and developed with us our core value of safety.

Our association remains close today in difficult retail times as their infectious enthusiasm and energy motivates business people to refocus, reenergise and challenge themselves to achieve their business and life goals.

All I can say is working with the Ian Luff Motivation Australia team is quite the ride, so hold on tight as they deliver on their promise.

I am Very Proud of this association.


Grant McGregor
National Retail Manager
Yokohama Tyre Australia