Cutting Edge Training & Staff Development

From racetrack to boardroom, the same formula for success is driven
by goal setting, team strategy, effective communications, high level skills,
the motivation to succeed! Ian Luff is the driving force and person
behind Motivation Australia.

Training and Staff Development programs for anY business, small and large

We can help you:

Staff Development and Training Programs suitable for small or large Australian businesses

Empower Your Business

Founder and Australian Racing Champion Ian Luff

Ian Luff has an extensive background in training/development, sales and marketing, he’s a qualified mechanical engineer, motoring expert, this has given him strong foundations to present highly effective business training platforms to corporate audiences worldwide.

He is a highly respected pioneer in the post licence driver education industry and the founder/Principal of Drive to Survive and the Taking Speed off the Roads Campaign. This road safety initiative was endorsed by the NSW Police Minister, the late George Paciullo.

Since 1972, Ian Luff has been involved with training over 300,000 people, has worked with (11) Australian World Champions, he is a prominent media personality.

An Australian motor racing champion, twice winner of the Bathurst 24 Hour Endurance Race, Ian Luff knows how success is driven by one’s attitude. This mindset drove him to victory at the Sental Formula One circuit in Indonesia against world class competitors.

Never one to give up, Ian was invited to compete in the London to Mexico car rally against some of the worlds most credentialed drivers and teams. Through 18 countries, this epic 17,000km journey took 30 days with Luff claiming, “With persistence you will go the distance.

This positive mantra inspired him to walk the Kokoda Track in memory of his late Father who fought there in the Second World War.

Ian’s can do attitude is inspiring, this comes through in his high energy key note presentations, team building events, company drivers safety and risk management workshops/presentations.

Regarded as Australia’s number one performance driving coach, Ian Luff’s philosophy for empowering your staff, contractors, customers, is to make learning a motivating experience! It is a known fact, when training is fun people retain information, engage positive behaviours, achieve successful outcomes!

Empower your business with Ian Luff with Training and Staff Development programs

Is your Organisation targeting…

Allow Ian Luff and his team to provide you the winning advantage.
To set the wheels in motion, email your details to or fill out the contact form below and we will respond to your enquiry as a priority.

Ian Luff Motivation Australia

Send us your enquiry

or call 0437 000 806

All fields marked with * are required.