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Welcome to the official website of
Ian Luff Motivation Australia

Ian Luff is a Pioneer in the post license Driver Training industry since the early 1970's, the company Ian Luff Motivation Australia was established in 1983 and thus began the amazing journey that has allowed Ian's winning attitude to reach more than 100,000 people.

Being a motoring and Driver training expert Ian's ability to communicate and entertain is well renowned, branching into public speaking, motivational seminars, media appearances, corporate event management and sports mentoring has allowed the company Ian Luff Motivation Australia to expand into other areas.


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Ian with World Boxing Champion Kostya Tszyu


As an Australian motor racing champion in his own rite "Luffman" as we call him knows what it takes to win, let Ian Luff share his winning principles with you for a truly life changing experience.

This website is a hub linking you to the winning spirit and attitude, as "Luffy" says "winning isn't everything it's the only thing". With an extensive background in sales and marketing, backed by a multi award winning team let Ian Luff Motivation Australia Recharge "your team" with any number of possibilities. From concept, creation to facilitation, your next corporate event could be an experience like no other, directly resulting in a stronger team, focussed on success.

Having worked with 7 Australian world champions and names Such as Mark Webber, Kostya Tszyu, Mark Richards, Barry O'Farrell (NSW Premier), Peter Brock, INXS and many more, Ian Luff has the credibility, enthusiasm and drive to help you succeed in life.


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Ian with Formula 1 Driver Mark Webber